Ted DiBiase Was Right: Everybody Has a Price in B2B Sales

The Million Dollar Man's gimmick was that everyone could be bought. In B2B sales, the equivalent truth is: every prospect has a pain that costs them something. Find the pain, quantify the cost, and your pitch writes itself.

The Price of Inaction

Most cold email focuses on what the product does. The more powerful frame: what does doing nothing cost the prospect?

A marketing agency owner spending 10 hours/week manually building prospect lists is spending $500-1,500/week on a task that should take 20 minutes. That's $26,000-78,000/year in opportunity cost. That's their price.

Find the Price Before You Pitch

Research the prospect before writing the email. What does their business look like? Suplex analyzes each lead — their website, reviews, what they're known for — and the AI writes an email grounded in their specific situation, not a generic pitch.

The email that says "I noticed you're spending a lot on [specific thing] — here's how we've helped similar businesses reduce that" outperforms "We help businesses grow" every time.

Everybody Has a Price. Your Job Is Finding It.

Not every prospect will buy. But every qualified prospect has a cost that your product can reduce. Suplex helps you find them at scale and write emails that speak to exactly that.

Put It Into Practice

Suplex mines leads, researches each one, writes with conviction in your voice. trysuplex.com